Making web analytics relevant: another take

We’ve seen web analytics firms merge with SEO/SEM firms, we’ve seen them team up with e-commerce, content management, and even campaign management solutions.

So, here’s another take. WebAbacus (in an announcement with one of the strangest URLs ever) merges with the Usability Company.

Clearly, vendors think there’s value in offering one-stop collection of services. Do clients want their analytics combined with usability? We’ll see.

(Thanks, Jonathan!)

Making web analytics relevant: another take