Recipe for Web Site Governance

Great advice from David Schatsky on governing your web site . This passage struck me:

Some guidelines are about navigation, some are about product information, some are about promotions. Each of those are different competencies. Delegate responsibility for each of those areas to different folks.

Why not also look at specific metrics for each? Designers think in these terms, web developers think in these terms .. shouldn’t our web analytics think in these terms too?

Recipe for Web Site Governance