The Misconception That Will Hopefully Die

Perhaps the best part about the Accrue acquisition is that I’ll stop reading comments like

Datanautics relies on packet sniffing

As seen at Marketing Vox.

For the record, Accrue supported web server log files, NSAPI and ISAPI web server plug-ins, connectors to various ecommerce and application servers (e.g. Websphere, Broadvision, ATG), ODBC/SQL integration, various flat files, page tagging, etc. Oh, and network collection.

The Misconception That Will Hopefully Die