Comments on: Sponsored Links http://bobpage.net/2005/06/29/sponsored-links/ Thu, 12 Apr 2012 20:23:50 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Michael Wexler http://bobpage.net/2005/06/29/sponsored-links/comment-page-1/#comment-34 Michael Wexler Thu, 30 Jun 2005 02:08:50 +0000 http://bobpage.net/?p=77#comment-34 True, if you consider the approach a navigation aid... that is, if you coded the DHTML to put a thumbnail or summary of the landing page instead of it being an external ad, then this is a good idea. I seem to recall a mozilla ad-in that does something similar, but running it on your site (server side) offers the same benefits to every visitor. I guess I just don't like it as an ad. From my recall, it became annoying that as I moused over a page to go to a link or the scroll bar, tooltip ads popped up like bear traps. Good tech, poor implementation. True, if you consider the approach a navigation aid… that is, if you coded the DHTML to put a thumbnail or summary of the landing page instead of it being an external ad, then this is a good idea. I seem to recall a mozilla ad-in that does something similar, but running it on your site (server side) offers the same benefits to every visitor.

I guess I just don’t like it as an ad. From my recall, it became annoying that as I moused over a page to go to a link or the scroll bar, tooltip ads popped up like bear traps. Good tech, poor implementation.

]]> By: Bob http://bobpage.net/2005/06/29/sponsored-links/comment-page-1/#comment-32 Bob Wed, 29 Jun 2005 18:46:08 +0000 http://bobpage.net/?p=77#comment-32 I agree that the line between editorial and advertisement should be a bright one and I can understand why reporters, writers, and editors at Forbes dropped the practice. However, I think there can be a good use for the technology. For instance, if you have links (not text, but actual links) already in your page, one of these tooltips might be useful (e.g. you look at the "interstitial" before you click the link. This may still be the wrong way to use it, but I do think there's something useful here, even if the first few applications aren't it. I agree that the line between editorial and advertisement should be a bright one and I can understand why reporters, writers, and editors at Forbes dropped the practice. However, I think there can be a good use for the technology. For instance, if you have links (not text, but actual links) already in your page, one of these tooltips might be useful (e.g. you look at the “interstitial” before you click the link.

This may still be the wrong way to use it, but I do think there’s something useful here, even if the first few applications aren’t it.

]]> By: Michael Wexler http://bobpage.net/2005/06/29/sponsored-links/comment-page-1/#comment-30 Michael Wexler Wed, 29 Jun 2005 16:49:42 +0000 http://bobpage.net/?p=77#comment-30 This stuff has already seen its heyday... Forbes was the biggest supporter, and when they pulled out in Dec of 2004, so did many of the other mainstream sites. http://www.google.com/search?hl=en&hs=qez&c2coff=1&safe=off&client=firefox-a&rls=org.mozilla:en-US:official&q=intellitxt+forbes&spell=1 gives some links to the various articles saluting the decision. I'm sure there will always be some sites where this works, but for many, its seen as misleading and actually consumer-unfriendly. This stuff has already seen its heyday… Forbes was the biggest supporter, and when they pulled out in Dec of 2004, so did many of the other mainstream sites.

http://www.google.com/search?hl=en&hs=qez&c2coff=1&safe=off&client=firefox-a&rls=org.mozilla:en-US:official&q=intellitxt+forbes&spell=1 gives some links to the various articles saluting the decision. I’m sure there will always be some sites where this works, but for many, its seen as misleading and actually consumer-unfriendly.

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