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The Matrix

June 29th, 2005 by Bob Page

Today’s the day for talking about things in two dimensions, it seems.

A co-worker and I were discussing a work situation (not here, fortunately) where things are getting heated and personal. I made the statement “this is what happens when really smart people jump in” and he corrected me: “this is what happens when really political people jump in.” We agreed there are two dimensions to organizational trouble. For illustrative purposes, I threw together a matrix, and put some rather arbitrary labels on the quadrants:

Trouble Matrix

Later, I was in a discussion about how many of the people who provide huge amounts of value to the company go relatively unnoticed. They key is that perceived value to the company is a product of both your contribution and your visibility. So a work value matrix might look like:

Work Value Matrix

So I figured that was that, but then had a third discussion about how SDS can best provide value (we’re doing some planning at the moment). We have lots of systems in place that crunch data and provide a quantitative view, and we have business-savvy analysts to provide a qualitative view, but there’s always room for improvement both ways - and one view holds that combining the two allows you to add qualitative business rules to your analytics to build a self-running, decision-making optimization engine. That’s either web analytics nirvana or shades of a self-aware “HAL 9000”-like infrastructure, depending on how you look at it:

Analytic Value Matrix

Suddenly I’m thinking we need a matrix-building web site to crank these out. :)

3 Comments

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3 responses so far ↓

  • 1     Coffee, Sun & Analytics Jun 29, 2005 at 3:28 pm

    The matrix from Bob Page

    Bob’s getting his PhD in 4-quadrant charts with nice shading effects - Hilarious post really, and as always, a nice punch line on explaining the differences between stats and reports, analysis and optimization. …

  • 2     Philip Aaronson Jun 29, 2005 at 11:31 pm

    But as you go out Qantitatively, do you go from Stats to Reports? Seems like you go from Reports to Stats :) Just kidding. Well okay, maybe half-kidding.

  • 3     Bob Jun 30, 2005 at 6:38 am

    Maybe “Metrics” would have been better than “Stats”. But it’s a big quadrant. :)