They seem good to me. If these conversion rates are calculated on a visit basis, then if, for whatever reason, it takes me two visits before I make the purchase, my conversion rate would be 50%. One more visit, and it’s down to 33%. Sprinkle the inevitable browsers and, to me, it seems like they’re not terribly out of line.

I just bought from a site and visited with IE and Firefox. I wanted to see what the shipping rates were going to before I gave them all my *REAL* personal information, so I used IE and faked the name and address. I then bought with Firefox.