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Entries from September 10th, 2005

On conversion rates

September 10th, 2005 1 Comment

According to the Nielsen//NetRatings MegaView Online Retail report (that’s a mouthful), here are the top 10 online retailers by June conversion rates: 1-800-Flowers 19.4% Lands’ End 18.4% Victoria’s Secret 14.5% L.L. Bean 14.1% QVC 13.7% eBay 13.6% Amazon 12.2% Proflowers 11.9% Barnes & Noble 11.1% Crate and Barrel 11.0% These seem low to me. After [...]

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I’m with the brand

September 8th, 2005 No Comments

Advertising Week is, well, just what it sounds like. A week of the ad industry celebrating itself. Among the highlights, the “Procession of the Great Icons”, where you can get a glimpse of Mr. Clean, Smokey Bear, Cap’n Crunch, McGruff the Crime Dog and dozens of other advertising icons strutting through Times Square and up [...]

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Common themes for Mac applications

September 8th, 2005 3 Comments

The Mac community is aghast at some of the cosmetic changes in iTunes 5. Apple in general seems to be encouraging its own developers to do whatever feels good. The resulting interfaces are sometimes pretty slick, and sometimes gruesome. I’m in the “brushed metal sucks” camp. So at home, I use Sagefire’s Iridium theme. Here’s [...]

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