It’s Not Always About Metrics and Statistics

As web analytics professionals, we tend to focus on trends, distributions, segments, etc. But sometimes the best insights don’t come from numbers or fancy visualizations. They can come from the experience of a single visitor.

Check out WG Moore’s article Web Site Analysis – A Study in Damage Control for a concrete example of this, where a page view-by-view analysis of a lost customer resulted in valuable insights.

It’s Not Always About Metrics and Statistics