Cookies Misleading; News at 11

http://www.flickr.com/photos/compujeramey/47025604/

*Yawn*

I’ll get excited about these “people delete cookies” stories when somebody comes up with a better method to track ANONYMOUS visitors. Heck, I’ll even get excited if WA vendors come up with “cookie deletion metrics calculators” that automatically measure and compensate the reported numbers. (Don’t get me started on panels.)

True, from an advertising perspective, sure you can’t accurately determine reach and frequency. Unlike the precision you get offline … oh wait.

Cookies Misleading; News at 11