Comments on: Your Web Analytics Software Is Junk http://bobpage.net/2007/05/13/your-web-analytics-software-is-junk/ Sun, 04 Dec 2011 16:01:31 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Bob Page http://bobpage.net/2007/05/13/your-web-analytics-software-is-junk/comment-page-1/#comment-675 Bob Page Wed, 01 Aug 2007 03:42:23 +0000 http://bobpage.net/2007/05/13/your-web-analytics-software-is-junk/#comment-675 Hi Peter -- the business questions are as varied as the businesses that use the web. This isn't a cop-out answer: analytics vendors simply aren't thinking about how to present data in ways that allow users to ask and then answer business questions. I'm not talking about natural language - I'm talking about business events, business drivers, business levers. What analytics software is approaching problems from a business perspective? Instead we get rollups and crosstabs and multidimensional foobar, starting with the low-level data and summing it, then slicing it by day/hour/demo. That's not business, especially in the web world. Best of luck in your new venture! When do we learn more? Hi Peter — the business questions are as varied as the businesses that use the web. This isn’t a cop-out answer: analytics vendors simply aren’t thinking about how to present data in ways that allow users to ask and then answer business questions. I’m not talking about natural language – I’m talking about business events, business drivers, business levers. What analytics software is approaching problems from a business perspective? Instead we get rollups and crosstabs and multidimensional foobar, starting with the low-level data and summing it, then slicing it by day/hour/demo. That’s not business, especially in the web world.

Best of luck in your new venture! When do we learn more?

]]> By: Peter Dalton http://bobpage.net/2007/05/13/your-web-analytics-software-is-junk/comment-page-1/#comment-673 Peter Dalton Tue, 31 Jul 2007 14:55:13 +0000 http://bobpage.net/2007/05/13/your-web-analytics-software-is-junk/#comment-673 So, what are the business questions to answer? So, what are the business questions to answer?

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