Comments on: Where Web Analytics Fits http://bobpage.net/2007/05/16/where-web-analytics-fits/ Tue, 29 Jun 2010 07:52:21 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Guy http://bobpage.net/2007/05/16/where-web-analytics-fits/comment-page-1/#comment-664 Guy Thu, 21 Jun 2007 13:02:02 +0000 http://bobpage.net/2007/05/16/where-web-analytics-fits/#comment-664 Actually, I do think web analytics is missing the bigger picture. Don't get me wrong--I think it performs a valuable service and will continue to get better and more business-focused over time. However, it worries about the content consumption side of the equation. Leading enterprises are now starting to also worry about the content creation side (cost, time to create content). By combining the two sides, they start to understand how to create more compelling content at a lower price. I call this "content analytics," and the goal is to manage the content chain in the same way that manufacturers have managed the supply chain for years. Actually, I do think web analytics is missing the bigger picture. Don’t get me wrong–I think it performs a valuable service and will continue to get better and more business-focused over time.

However, it worries about the content consumption side of the equation. Leading enterprises are now starting to also worry about the content creation side (cost, time to create content). By combining the two sides, they start to understand how to create more compelling content at a lower price. I call this “content analytics,” and the goal is to manage the content chain in the same way that manufacturers have managed the supply chain for years.

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