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Entries from April 2008

Dancing about Architecture

April 25th, 2008 1 Comment

Blogging about Twitter. Reminds me that Talking about music is like dancing about architecture …and I’ve already blogged about Twitter more than once. While we’re a good year and a half into Twitter, and it’s been mildly entertaining, I’m starting to see value now. So this post is for the folks still scratching their heads.
There’s […]

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Yahoo! is hiring (really!)

April 22nd, 2008 No Comments

What with all the news about Yahoo! laying off people, you could be forgiven for thinking that the company isn’t hiring. But in fact, it is. The company “de-invested” in several areas, but is increasing investment in others. Even the data team changed a number of projects, which impacted some people. But Y! is hiring, […]

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Baseball, Sabermetrics, Freakonomics and Web Analytics

April 9th, 2008 No Comments

Great read over on the Freakonomics blog with Bill James, the data wizard for the Boston Red Sox. A few choice quotes rang true for me; he could have been talking about web analytics:

I would say generally that baseball statistics are always trying to mislead you, and that it is a constant battle not to […]

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Yahoo! acquires IndexTools

April 9th, 2008 2 Comments

Today Yahoo! and IndexTools announced that Yahoo! is acquiring IndexTools. Here is the official press release.
I’m really jazzed about it. IndexTools is a great group that’s been laser focused on the stuff that customers care about. They have a very practical attitude towards their products. Because they started in 2000, they learned […]

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Is Web Analytics Easy or Hard?

April 8th, 2008 1 Comment

In the words of Bill Clinton, “it depends on what you mean by …”
The web analytics is easy / hard discussion among various thought leaders has been interesting but I can’t help but think a little self-serving. I had a long preachy post ready to go but even I was bored by it. […]

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How To Excite People About Web Analytics: Five Finger Tips

April 8th, 2008 4 Comments

It’s been said that people would rather pull off a finger nail than learn how to leverage their website data. I’ve thought about that a lot lately, and think I have the answer:
A good manicure. French, maybe.
But really, this is all soo sad because the reality is that. . . .
Web Analytics is like […]

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New Web Analytics Blogs To Watch

April 7th, 2008 1 Comment

Two new blogs today…

eMetrics from Jim Sterne, who probably needs no introduction, and

metricbox from William Garrison, a Senior Professional Services Engineer (I assume from WebTrends)
Welcome to the discussion, Jim and William!
(As always, when I find new blogs that seem to touch on web analytics, I tag them with the wablogger keyword on del.icio.us. Social […]

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New WebTrends CEO

April 7th, 2008 No Comments

Congrats to WebTrends who announced their new CEO today. Dan Stickel is no stranger to the Internet, having done executive stints at Google and AltaVista.
The press release quotes Dan: “The web analytics market is forecast for nearly 20% growth in 2008, and the growth in enterprise marketing software is even greater.” Looks like […]

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Email alerts and a look ahead

April 6th, 2008 No Comments

Forgot to mention in the rush of Coremetrics funding last week, that WebTrends announced email alerts. Gotta love the quote from Rand. The press release might have the coolest URL I’ve seen in a while. I’d like to see that in a web analytics report.
Every week the sleepy world of web analytics […]

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Coremetrics gets another $60M

April 4th, 2008 No Comments

In case you missed it — Coremetrics announced today that they just landed another $60M in financing.
(How things have changed: when Accrue did its IPO nine years ago, we raised something like $39M. It just goes to show that there’s a lot of money available outside the public markets.)
Good for Coremetrics that their […]

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