It’s been said that people would rather pull off a finger nail than learn how to leverage their website data. I’ve thought about that a lot lately, and think I have the answer:
A good manicure. French, maybe.
But really, this is all soo sad because the reality is that. . . .
Web Analytics is like a drag queen: It has Really Big Hair, killer eye makeup, and knows how to promote itself:
We believe it, but how do we get to a point where others in the organization do as well?
Step One for each and everyone of us (and you are unique and abnormal in that you read a web analytics blog!) is to accept and recognize the fact that Web Analytics might might be seen as outside the mainstream and a bit freakish. Once you accept then you can move on and do something about it.
I think that’s all the steps required, really!
PS to Jim Sterne: no, I will not. Don’t even ask, ‘K?