Comments on: Is This the Future of Web Analytics? http://bobpage.net/2009/01/11/is-this-the-future-of-web-analytics/ Tue, 29 Jun 2010 07:52:21 +0000 hourly 1 http://wordpress.org/?v=3.0 By: AM http://bobpage.net/2009/01/11/is-this-the-future-of-web-analytics/comment-page-1/#comment-1002 AM Mon, 05 Oct 2009 21:44:08 +0000 http://bobpage.net/2009/01/11/is-this-the-future-of-web-analytics/#comment-1002 Bob, I agree with your assessment here that the market needs vertical or job-function based solutions. I remember one of the best solutions that I had seen when I started in the industry back in 2000 was a company that built a B2B centric web analytics solution by merging web data with data collected through InfoUSA and some other data aggregators (sort of like census data for businesses). I personally thought the solution was great, although the company never made it. Of course, they didn't make it because they were a niche market solution while still having the costs associated with a general web analytics provider, so the economics were against them. However, one phenomenon that could help spark this movement again is the fact that entrepreneurs can rely on some very inexpensive (even free) solutions to build such tools. For example, you could use the free data collection and processing by Google Analytics and soon Yahoo Web Analytics to handle much of the leg work. You can then use their APIs to extract the data and use your own presentation layer. I really believe that if Google and Yahoo let this happen, then we could see some major change in the industry. Bob, I agree with your assessment here that the market needs vertical or job-function based solutions.

I remember one of the best solutions that I had seen when I started in the industry back in 2000 was a company that built a B2B centric web analytics solution by merging web data with data collected through InfoUSA and some other data aggregators (sort of like census data for businesses). I personally thought the solution was great, although the company never made it.

Of course, they didn’t make it because they were a niche market solution while still having the costs associated with a general web analytics provider, so the economics were against them.
However, one phenomenon that could help spark this movement again is the fact that entrepreneurs can rely on some very inexpensive (even free) solutions to build such tools. For example, you could use the free data collection and processing by Google Analytics and soon Yahoo Web Analytics to handle much of the leg work. You can then use their APIs to extract the data and use your own presentation layer. I really believe that if Google and Yahoo let this happen, then we could see some major change in the industry.

]]> By: Josh Hofmann http://bobpage.net/2009/01/11/is-this-the-future-of-web-analytics/comment-page-1/#comment-915 Josh Hofmann Mon, 12 Jan 2009 13:58:47 +0000 http://bobpage.net/2009/01/11/is-this-the-future-of-web-analytics/#comment-915 Bob, you couldn't be more on the money. Vertical Acuity, a company I helped co-found, uses analytics across a vertical grouping of websites for the purposes of market intelligence and content targeting. We are a venture backed company and have spent a year developing our platform which is now in beta with over 15 music websites. Ironically, we selected the music industry as our first vertical but we will be launching new verticals later this year. We are normalizing artist performance for over 250k thousand artists and are about to launch the industries first artist engagement ranking charts later this month based on time spent, velocity and page views. Happy to give you a quick tour if you have interest. Best, Josh Hofmann. Bob, you couldn’t be more on the money. Vertical Acuity, a company I helped co-found, uses analytics across a vertical grouping of websites for the purposes of market intelligence and content targeting. We are a venture backed company and have spent a year developing our platform which is now in beta with over 15 music websites. Ironically, we selected the music industry as our first vertical but we will be launching new verticals later this year. We are normalizing artist performance for over 250k thousand artists and are about to launch the industries first artist engagement ranking charts later this month based on time spent, velocity and page views. Happy to give you a quick tour if you have interest. Best, Josh Hofmann.

]]> By: Ali Behnam http://bobpage.net/2009/01/11/is-this-the-future-of-web-analytics/comment-page-1/#comment-914 Ali Behnam Mon, 12 Jan 2009 08:44:40 +0000 http://bobpage.net/2009/01/11/is-this-the-future-of-web-analytics/#comment-914 Bob, I agree with your assessment here that the market needs vertical or job-function based solutions. I remember one of the best solutions that I had seen when I started in the industry back in 2000 was a company that built a B2B centric web analytics solution by merging web data with data collected through InfoUSA and some other data aggregators (sort of like census data for businesses). I personally thought the solution was great, although the company never made it. Of course, they didn't make it because they were a niche market solution while still having the costs associated with a general web analytics provider, so the economics were against them. However, one phenomenon that could help spark this movement again is the fact that entrepreneurs can rely on some very inexpensive (even free) solutions to build such tools. For example, you could use the free data collection and processing by Google Analytics and soon Yahoo Web Analytics to handle much of the leg work. You can then use their APIs to extract the data and use your own presentation layer. I really believe that if Google and Yahoo let this happen, then we could see some major change in the industry. Bob, I agree with your assessment here that the market needs vertical or job-function based solutions.

I remember one of the best solutions that I had seen when I started in the industry back in 2000 was a company that built a B2B centric web analytics solution by merging web data with data collected through InfoUSA and some other data aggregators (sort of like census data for businesses). I personally thought the solution was great, although the company never made it.

Of course, they didn’t make it because they were a niche market solution while still having the costs associated with a general web analytics provider, so the economics were against them.
However, one phenomenon that could help spark this movement again is the fact that entrepreneurs can rely on some very inexpensive (even free) solutions to build such tools. For example, you could use the free data collection and processing by Google Analytics and soon Yahoo Web Analytics to handle much of the leg work. You can then use their APIs to extract the data and use your own presentation layer. I really believe that if Google and Yahoo let this happen, then we could see some major change in the industry.

]]> By: Duncan http://bobpage.net/2009/01/11/is-this-the-future-of-web-analytics/comment-page-1/#comment-913 Duncan Mon, 12 Jan 2009 08:01:21 +0000 http://bobpage.net/2009/01/11/is-this-the-future-of-web-analytics/#comment-913 Many thanks for your post about Band Metrics; we certainly agree with you that "vertical analytics is bound to happen." Best wishes in 2009! Many thanks for your post about Band Metrics; we certainly agree with you that “vertical analytics is bound to happen.”

Best wishes in 2009!

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