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Entries Tagged as 'Analytics'

Baseball, Sabermetrics, Freakonomics and Web Analytics

April 9th, 2008 No Comments

Great read over on the Freakonomics blog with Bill James, the data wizard for the Boston Red Sox. A few choice quotes rang true for me; he could have been talking about web analytics:

I would say generally that baseball statistics are always trying to mislead you, and that it is a constant battle not to […]

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Yahoo! acquires IndexTools

April 9th, 2008 2 Comments

Today Yahoo! and IndexTools announced that Yahoo! is acquiring IndexTools. Here is the official press release.
I’m really jazzed about it. IndexTools is a great group that’s been laser focused on the stuff that customers care about. They have a very practical attitude towards their products. Because they started in 2000, they learned […]

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Is Web Analytics Easy or Hard?

April 8th, 2008 No Comments

In the words of Bill Clinton, “it depends on what you mean by …”
The web analytics is easy / hard discussion among various thought leaders has been interesting but I can’t help but think a little self-serving. I had a long preachy post ready to go but even I was bored by it. […]

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How To Excite People About Web Analytics: Five Finger Tips

April 8th, 2008 4 Comments

It’s been said that people would rather pull off a finger nail than learn how to leverage their website data. I’ve thought about that a lot lately, and think I have the answer:
A good manicure. French, maybe.
But really, this is all soo sad because the reality is that. . . .
Web Analytics is like […]

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New Web Analytics Blogs To Watch

April 7th, 2008 1 Comment

Two new blogs today…

eMetrics from Jim Sterne, who probably needs no introduction, and

metricbox from William Garrison, a Senior Professional Services Engineer (I assume from WebTrends)
Welcome to the discussion, Jim and William!
(As always, when I find new blogs that seem to touch on web analytics, I tag them with the wablogger keyword on del.icio.us. Social […]

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New WebTrends CEO

April 7th, 2008 No Comments

Congrats to WebTrends who announced their new CEO today. Dan Stickel is no stranger to the Internet, having done executive stints at Google and AltaVista.
The press release quotes Dan: “The web analytics market is forecast for nearly 20% growth in 2008, and the growth in enterprise marketing software is even greater.” Looks like […]

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Email alerts and a look ahead

April 6th, 2008 No Comments

Forgot to mention in the rush of Coremetrics funding last week, that WebTrends announced email alerts. Gotta love the quote from Rand. The press release might have the coolest URL I’ve seen in a while. I’d like to see that in a web analytics report.
Every week the sleepy world of web analytics […]

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Coremetrics gets another $60M

April 4th, 2008 No Comments

In case you missed it — Coremetrics announced today that they just landed another $60M in financing.
(How things have changed: when Accrue did its IPO nine years ago, we raised something like $39M. It just goes to show that there’s a lot of money available outside the public markets.)
Good for Coremetrics that their […]

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The more things change…

March 20th, 2008 No Comments

So I’m filling out the WAA Analytics survey, and get to the question where they want to know how many years of experience I have in the field. Shocked to write down “12″ — that’s crazy. How far have we come? I’m still listening to people talk about tracking users.

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The Behavioral Targeting Penguin

March 10th, 2008 No Comments

Hi kids! Today the cute and cuddly Mr. Penguin from AOL will answer all your questions on behavioral targeting! Isn’t he cute! Now you know that behavioral targeting is your friend!
Have a good day! And a tip o’the cap to the Good People at AOL who keep Mr. Penguin in anchovies in return […]

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Tracking Web Analytics Blogs

September 5th, 2007 1 Comment

I’ve fallen off the blog trail again (when life gets too crazy, I stop posting *and* stop reading) so missed the little dust-up over who’s got the name-your-superlative web analytics blog.
When I re-energized this site, I started putting a blogroll up, but quickly decided that was not scalable. Instead, I decided to use del.ico.us […]

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FeedBurner to Google

May 23rd, 2007 No Comments

Like many bloggers, I use FeedBurner to distribute my RSS feed. They provide well-formed feeds, predictable performance, and a small amount of reporting so I can see how many RSS readers I have and what articles they click on. You might recall that FeedBurner acquired BlogBeat some time back, but I don’t think […]

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Dilbert Dashboards

May 17th, 2007 3 Comments


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Where Web Analytics Fits

May 16th, 2007 1 Comment

Most of us live in a world where we’re focused on the Web, and we really want to optimize the investment being made - whether it be for our blog, our company, or our client. But are we too focused, and not seeing the bigger picture? Are we a slave to our tools, and not […]

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Notes on Emetrics Summit San Francisco 2007

May 15th, 2007 7 Comments

Another Emetrics has come and gone. Many of the Summit’s highlights have been presented in other blogs, but I did want to point out a few personal observations:
Big News and Rumors: Eric Peterson strikes out on his own, a new Google Analytics, and WebSideStory changes its name to Visual Sciences. But the biggest […]

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