I’m hearing it all over. There’s a new day on the horizon, a day when we in the web world recognize that none of this is really an exact science anyway, so why pretend? Enough with the weighted regressions and Taguchi Methods already. It’s time to take the anal out of analysis. Instead of Web [...]
Entries Tagged as 'Analytics'
Google Analytics
November 14th, 2005 1 Comment
Somebody asked me for my reaction to the announcement that Google has decided to make Urchin free. I already said it once: A nice way to get even more off-network data is to supply folks with a hosted analytics service that most small and medium-sized web sites can use. Simply put a web bug / [...]
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Inside the numbers
November 7th, 2005 No Comments
I’m way behind in … well, everything, it seems. So it is that I’m just seeing JZ’s referral analysis. Jeremy makes the vivid point that while there’s strength in numbers, peeling back the surface layers provides deeper insights.
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It’s About Traffic! (Isn’t It?)
October 6th, 2005 1 Comment
Business Week observes that perhaps Web traffic volume isn’t always a key performance indicator. Witness HotJobs, a site with (according to the media research companies) declining web traffic. Olga Kharif finds that revenues are increasing. What really matters?
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It’s Not Always About Metrics and Statistics
October 5th, 2005 No Comments
As web analytics professionals, we tend to focus on trends, distributions, segments, etc. But sometimes the best insights don’t come from numbers or fancy visualizations. They can come from the experience of a single visitor. Check out WG Moore’s article Web Site Analysis – A Study in Damage Control for a concrete example of this, [...]
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New Blog: inside analytics
October 4th, 2005 No Comments
EricB, currently at WebTrends, is now blogging about how technology trends impact analytics at inside analytics. Welcome to the conversation, Eric!
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Steve Krause joins the blogosphere
September 20th, 2005 No Comments
Steve Krause, VP of Analytic Products at CNET, has come out of his cave and is doing some great writing. Web Analytics historians will appreciate his Personify Retrospective, but he’s got lots of Good Think on other topics too. Anyone who can wax poetic about high-definition lettuce gets my vote. Welcome Steve!
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The art and the science of user experience
September 13th, 2005 No Comments
BusinessWeek online has an article about Larry Tesler, Yahoo’s new VP of User Experience, and the design of Yahoo’s front page. It’s a perplexing read. For example, there’s the statement: the front page has remained stagnant Where apparently “stagnant” means unchanged since Sept 2004. Contrast the “stagnant” quote with this one: Yahoo researchers endlessly try [...]
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Do you love data?
September 12th, 2005 2 Comments
If you haven’t seen it, the Web Analytics Association has several RSS feeds, for job postings, articles, events and press releases. And a feed that consolidates them all. Most of the entries are for job openings. I considered posting all our job openings, but that seems excessive. Within Yahoo’s data group, we’ve got over 70 [...]
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Getting something for nothing
September 11th, 2005 1 Comment
Eric offers the advice Don’t expect something for nothing. What are surfers willing to do to get personalized content? In May, ChoiceStream did an email survey of 923 U.S. online adults, and found that consumers want personalized content, but they are wary of using methods like click tracking to inform the personalization. Not only that, [...]
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