bobpage.net

…get new ones!
Compliance Pipeline reports on a new Forrester survey:
A whopping 63% of large companies employ or plan to hire people to read or audit sent e-mail — that figure is 70% among the largest companies.
This is just offensive. Check out The GNU Privacy Guard.

ForeSee and FGI Research produced an insightful report called the Top 40 Online Retail Satisfaction Index (pdf is available here). It looked at the top 40 eCommerce sites and used the University of Michigan’s American Customer Satisfaction Index (ACSI) to scientifically measure (1.6 million users) how satisfied each retailer’s customers are. Here are the top [...]

According to this NYT article,
Visitors to nytimes.com via R.S.S. feeds has soared from about 500,000 a month at the end of 2003, to 7.3 million last April, said Toby Usnik, the New York Times Company’s director of public relations.
Note it’s the PR director. All companies should make company news available via [...]

I haven’t seen it discussed anywhere, but Jupiter did a follow-up survey to their report on cookie deletion. The goal was to give some context around the profile of the cookie deleter. While the summary from the report is that the longer you’ve been on-line, the more likely you are to delete cookies, [...]

Today’s the day for talking about things in two dimensions, it seems.
A co-worker and I were discussing a work situation (not here, fortunately) where things are getting heated and personal. I made the statement “this is what happens when really smart people jump in” and he corrected me: “this is what happens when really [...]

Vertster just created a Forum for discussion of topics related to A/B split testing. It’s just getting started, so there’s not a lot of discussion yet, but as far as I know, this is the first forum dedicated to split testing, so check it out if you’re doing any kind of testing, or want [...]

I was reading SEOChat’s How Your Search Data Can Make You Look Like a Star (as opposed to, say, a parallelogram) when I noticed something interesting. There are a number of links that have heavy underlining — heavier lines than for your average link. Hovering over the link with the mouse causes a [...]

Internet World Blog (London) sits down with Jim Sterne. Listen to the podcast.
One tidbit from the podcast: WAA has about 500 members, 100 of them outside the US.

Perhaps the best part about the Accrue acquisition is that I’ll stop reading comments like

Datanautics relies on packet sniffing

As seen at Marketing Vox.
For the record, Accrue supported web server log files, NSAPI and ISAPI web server plug-ins, connectors to various ecommerce and application servers (e.g. Websphere, Broadvision, ATG), ODBC/SQL integration, various flat files, page tagging, [...]

Eric is right that I didn’t shed any tears over the Accrue tech acquisition by I/PRO.
I had a nice chat with Allan Kaplan, CEO of I/PRO, the day before the press release went out. They simply held up on the press release so they could contact all the G2 customers beforehand, but I got the [...]

Now don’t get me wrong, I think Jupiter does good stuff and I like Eric Peterson. But when I keep reading things like Jupiter made the first splash about cookie deletion and even Eric saying that others are validating his findings, I just scratch my head.
At Y! we’ve been discussing this issue for a [...]

Last week at Emetrics I was speaking with a company doing vertical search. We discussed metrics like number of “next page” clicks, time to first click, and lots more, in order to measure the user experience. Metrics often take the place of real data, e.g. for inferring things like relevance of the search results.
So, [...]

Guy Creese has a post about Datanautics, the company formed from the ashes of the old Accrue Software. Having done some detective work, Guy notes that analytics pioneer I/Pro is offering support for Datanautics customers, and have overlapping management teams.
I know Datanautics had been shopping the technology - last week, multiple vendors at Emetrics told [...]

comScore Media Metrix released a bunch of Web-related numbers today, see
Online Consumers Catch Spring Fever In April.
The results are looking very mature, and show that the Internet and Web are becoming mainstream in people’s lives. What I mean by that is that the big gainers seem to be around seasonal sites, e.g. Mother’s [...]

Forrester released the results of a survey in an report called What’s On Web Analytics Users’ Minds? The report mirrors a lot of the issues we see here at Yahoo! (instrumentation concerns, multiple sources of “truth”, no silver bullet for counting users) but there’s one sentence that jumped out at me - this was regarding [...]