Oops

The new Hertz web site is miles and miles better than the one it replaces. More functionality, easier to find your way around, and it even works in non-IE browsers now.

Not all the bugs are worked out, however:

Oops

Click Me

Jeremy wonders how much anchor text matters, and opines that a company named “Click Here” would never make it to the first page of the search results.

So true. Or is it? Another common word used as anchor text is “download”:

While download.com appears at the top (which I suppose you’d want), this query may also be an indicator for the most popular downloads on the net.

Perhaps contextual or clustered search would help with these kinds of “signal vs. noise” problems.

Speaking of noise, I’ve often said that if I wanted to disappear from search results, all I’d have to do is change my first name to “Web” …

(yes, it’s Friday!)

Click Me

Consistency

OK, nothing to do with analytics or Yahoo. I was reading news feeds today and came across a press release where a PR person announced he has started a blog, “to Share Insight and Observations on Society, Politics and Business” (his caps).

I dunno, maybe it’s the coffee, but I think this is funny. Who else would issue a press release when they start a blog? I guess when you’re a promoter, that’s what you do. I hope he doesn’t issue a press release every time he posts a new blog entry, or gets a Flickr account.

Consistency