So Google will now start including non-web (or vertical search) results. Type “sun” and in addition to web links, a stock chart appears. Type “twinkies” and get photos with web results. “Paris hilton” adds news to the web links. “seattle” has a map and news results. Over time they’ll add more stuff. I’m not sure how they are deciding what to add for what search term.
A couple thoughts here:
Yahoo! has been doing this for a while (e.g. including Yahoo Answers, Flickr photos, etc). While the more comprehensive and contextual results are probably better for most searchers, it comes at a cost: both page construction time (due to multiple fetches the search front-end needs to do for each kind of content) and page weight (the amount of stuff the browser has to download and render). When you’re known for your near-instant results, slowing down those results to add more stuff may result in less satisfaction, not more. I know Y! Search is spending a lot of time trying to get the balance right, and I’m sure G is worrying about the same thing.
Why did they pick “Darth Vader” as the example search query in the press release? I don’t really follow Google but does it have something to do with doing no evil?
Ad networks are hot!
Google grabs DoubleClick. Yahoo! buys the rest of Right Media it doesn’t already own. Now the NY Post is reporting that Microsoft’s trying to buy 24/7 Media. What’s interesting about the article is that it says ad firm WPP may also be a buyer.
Who’s left? Will Ask go for aQuantive?
OK so it’s May 1 and that means blogs around the globe are changing their look, thanks to CSS Reboot. I didn’t change anything on bobpage.net, but the CSS Reboot site has lots of eye candy if you want ideas.
Speaking of booting, tonight it’s all about whether or not the puck was really over the goal line.
A different video review result may have made a big change in the series, but hey, inconclusive means no change from the on-ice call. This “controversy” (the sports shows need something to talk about) follows a different Rangers-Sabres video review that everyone was talking about yesterday, where an apparent goal by Marcel Hossa was disallowed due to a distinct kicking motion. (I watched the play over and over, and to me it was not a goal — just recently the Sharks had a goal disallowed for the same reason, and it was even less obvious in the Sharks’ case.)
I’m fine with the video review system, and I don’t care how long it takes. And yeah, the officials really do seem to be off their game in the last couple of weeks. But to get whiny about it is missing the point — you should not be relying on officiating to win.