Tracking Web Analytics Blogs

I’ve fallen off the blog trail again (when life gets too crazy, I stop posting *and* stop reading) so missed the little dust-up over who’s got the name-your-superlative web analytics blog.

When I re-energized this site, I started putting a blogroll up, but quickly decided that was not scalable. Instead, I decided to use del.ico.us with the tag wablogger … and I used a very loose definition of “web analytics”.

It seems better to have a set of social bookmarks rather than trying to maintain one’s own. If you agree, please consider contributing … I encourage you to sign up for del.icio.us (they have a great Firefox extension that makes getting started insanely easy) and start tagging web analytics blogs with ‘wablogger’.

Tracking Web Analytics Blogs

Twitter: Social Microblogging

TwitterI’ve been dorking with Twitter .. still trying to figure out if it’s a great waste of time, or a lousy waste of time. I’m sure the cool kids are using it via SMS, but something about having my phone buzz me to learn that one of my friends is now eating a cookie just doesn’t get me that excited. The web site seems to be the best place for browsing and discovery, but for plain ol’ status updating, I’m using Twitterific for a local Mac app that grabs updated tweets every so often. PC users might want to opt for TwitBox.

I dismissed Twitter when I first tried it, but later read that what I experienced was typical, and exploring a bit can lead to an appreciation for the nuances of the service. But it wasn’t until I read Jeffrey Walker’s two Twitter posts that I decided to take another look.

With a little web spelunking, there’s an interesting social web under Twitter. (e.g. Jenna Jameson is “friends” with Barack Obama and John Edwards) but from what I can tell, the definition of “friend” is pretty loose. The “six degrees” aspect isn’t being visualized yet, but that isn’t to say people aren’t trying various mashups: witness David Troy’s Twittervision and Twittermaps. For more, check out the Twitter Fan Wiki.

I can see a great use of Twitter: as a (non-human) status service. In this specific case, you can see BART service messages – useful if you need real-time status updates for the Bay Area Rapid Transit system. Another: Red Sox updates! Having Twitter as a micro multicast/social alert system (or heck, an emergency broadcast system) is a great idea – it’s faster than the typical way one uses RSS. To that end, I wonder what Bob Wyman thinks of this “publish/subscribe” system.

I know I started the post sounding skeptical, but the Twitter crew did the right thing by providing an API to the service. That means it’ll become a platform, and taken in directions the developers haven’t thought of yet. One of these may end up being a killer app.

Twitter: Social Microblogging

FeedBurner to Google

FeedBurner LogoLike many bloggers, I use FeedBurner to distribute my RSS feed. They provide well-formed feeds, predictable performance, and a small amount of reporting so I can see how many RSS readers I have and what articles they click on. You might recall that FeedBurner acquired BlogBeat some time back, but I don’t think they actually integrated it into the main FeedBurner offering. In any event, FeedBurner’s reporting makes a decent supplement to Google Analytics.

Looks like soon there won’t be a need to supplement, as TechCrunch is reporting that Google has agreed to acquire FeedBurner. So it’s not out of the question that some kind of BlogBeat-FeedBurner-MeasureMap-GoogleAnalytics mashup is in the future.

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FeedBurner to Google

WPP and 24/7; Microsoft and aQuantive

247Logo
WPP LogoThe online ad market gets more interesting by the week. Yesterday WPP Group, a huge advertising conglomerate, agreed to acquire 24/7 Real Media.

Microsoft LogoaQuantive Logo Microsoft, not to be denied an ad network, purchased Seattle-based aQuantive — for an amazing US$6B in cash, an 85% premium. That means Microsoft gets Avenue A | Razorfish and Atlas.

This of course comes on top of the Google-DoubleClick and Yahoo!-RightMedia deals. Now ValueClick‘s shares are up. Will they be picked up by Ask.com … or perhaps Omnicom Group? Or are we done for now?

WPP and 24/7; Microsoft and aQuantive