Lars Johansson, the Swedish coordinator for the WAA, has a web site and blog. One interesting thing he does is ask questions of different people who are involved in the Web Analytics field, and publish the conversation on the site.

Today, Lars posted a batch of new interviews, including Phil Kemelor regarding industry differences across the pond, Avinash Kaushik about his book, and yours truly about web analytics ethics.

Don’t miss the Jim Sterne video!