Month: March 2010

Going to eMetrics?

Bob Page1 Comment

I’m cruising through LinkedIn. I click on the profile of a well-known analytics person, and this ad appears on the page:

Cool to see Jim’s smile on my web browser. 🙂 I wonder if LinkedIn showed me this because they figured I’d be interested (behavioral targeting) or because the profile mentioned analytics (contextual targeting)?

And it reminds me I should probably update my speaker bio, figure out my travel budget, connect with eBay PR to get on their approved speaker’s list, and all of that…

Going to eMetrics?

Hello eBay!

Bob Page3 Comments

Thanks for the emails and tweets around my time off, it was short but sweet. While it would have been great to take more time to decompress, I knew what was ahead — and felt like a kid on Christmas Eve. I didn’t want to wait, because …

I’ve joined eBay.

eBay has many fabulous analytical tools already, both commercial and home-grown, for lots of different kinds of analysis. In addition, they are on a road to build out a whole new class of analytic capabilities based on Hadoop. They recently reorganized the data initiatives and groups to form a team that re-focuses the “many standalone tools” mindset to a “platform” for analytics. This holistic vision, and the “central data, distributed analysis” mindset aligns so well with my thinking and interests that I had to make the jump. As much as I love what Yahoo! is doing with analytics, the opportunity at eBay was too compelling to pass up. I mean, come on .. it’s the world’s largest online marketplace!

My discussions with the eBay leadership team told me two important things. First, they are ready to make significant investments in data capabilities to drive the next generation of eBay. Second, the new leadership over the last couple of years is bringing a change to the business, where the company will be much more technology- and innovation-driven than it has been in the past. Many of the leadership hires in the last 18 months are a testament to that. And I like to think I am another proof point.

Having cool technology and a leadership team that understands the value of data is a great start. But the icing on the cake is the level of data and analytics talent within eBay. It is, in a word, staggering. I am truly humbled by the opportunity to work with a group of this caliber.

And now, on a Saturday, I’m off to the ACM Data Mining Camp, hosted at eBay’s north campus…

Hello eBay!

The Last Yodel

Bob Page

When I started my keynote presentation at eMetrics Santa Barbara 2006, I said “there was a time when I was not at Yahoo!, and there will be a time when I’m no longer at Yahoo!.” That day has come .. it’s my last day at Yahoo!.

Lest anyone think this means I’m down on the company — it’s quite the opposite! I’m more positive than ever about Yahoo!, especially the analytics. I am very excited about where the company is going with data. After a short but ill-advised set of changes that de-emphasized a coordinated approach to data and analytics, a new leadership team (read: Carol Bartz) recently reconstituted a central data and analytics group. You may even have heard or read Carol saying we’re looking for acquisition candidates in the analytics space. I’m very glad to see the return of executive leadership that sees the strategic value of data.

I’ve never been one to talk a lot about Yahoo! and I won’t start now, especially the internal goings-on, but there’s new leadership, a new commitment, a new focus, and frankly I’m really glad to see it happening. I am also jazzed about the 2010 and 2011 roadmap for our products, including Yahoo! Web Analytics, our advertising analytics products, and for a lot of internal products you haven’t heard of. Oh, and as I tweeted previously, the YWA team is hiring…

And with that, a chapter closes. Yahoo! has been good to me, and I like to think I’ve been good to Yahoo!. But even the good things don’t always last forever, and after almost five and half years, it’s time for me to say goodbye. I’m going to take a short break, decompress a little, and then gear up for the next thing. But that’s a story for another time.

Yahoo!

The Last Yodel