In The Dark

http://www.flickr.com/photos/suckamc/18101888/Harte-Hanks surveyed 1,000 companies and found that 71% of them want to monitor their web site for problems, but only 34% do. Also, 71% want tools to find the root of problem, but only 21% have them.

The survey was commissioned by Symphoniq, a provider of monitoring tools, who additionally note that more than 3/4 of the time, IT departments find out there’s a web site problem from users calling the help desk.

In The Dark

92466 (I Got Your Number)

Y! search blog talks about a new way to access Y! search by SMS. Yeah yeah. But wait, there’s some cool stuff here. First, no dorking around putting your phone in Internet browser mode, just send an SMS to 92466 (YAHOO). Even better: there are shortcuts (e.g. “d” for dictionary definitions) for when you’re deep in discussion with somebody about the usage of the words “indefinable” vs. “undefinable”. And it’s smart enough to reply with dumb text or rich content (e.g. maps) links, depending on your phone.

Frankly just typing “movies 94089” would be enough to meet a common need I seem to have. I pay 10c for sending an SMS message, but $1 or something to call 411. And don’t get me started with mobile web – I’m still on a prehistoric cell phone (which people like to point out any time I use it).

92466 (I Got Your Number)

Writing Press Releases is Hard

Lost Robot
I probably read (OK, scan) a couple dozen press releases every morning, in the industries (or keywords) that are of interest to me. If you’ve done much of that, you tend to get jaded pretty fast, with organizations announcing essentially nothing, or obviously piggybacking on other big names in the hope that they’ll get some coverage. It sometimes works.

But this morning I laughed when I read this lead:

July 6, 2005 — (organization) has taken a step in the right direction (by adding a feature) …

I don’t mean to poke fun – it appears to be a Good Thing for their customers, and may get them more customers. But wow, doesn’t this illustrate how hard it is to write compelling copy? A step in the right direction? I get images of an organization lost in cyberspace.

Writing Press Releases is Hard

Satisfying Customers

ForeSee and FGI Research produced an insightful report called the Top 40 Online Retail Satisfaction Index (pdf is available here). It looked at the top 40 eCommerce sites and used the University of Michigan’s American Customer Satisfaction Index (ACSI) to scientifically measure (1.6 million users) how satisfied each retailer’s customers are. Here are the top dozen:

Website Score
Netflix.com 85
Amazon.com 84
QVC.com 84
Newegg.com 82
LLBean.com 82
OldNavy.com 81
TigerDirect.com 81
Apple.com 80
Avon.com 80
BN.com 80
Williams-Sonoma.com 80
HarryandDavid.com 80

They had some great takeaways, like

Don’t waste time and money driving people to your website if you haven’t maximized the browser experience.

Netflix Amazon

Netflix and Amazon have both been a couple of those “no brainer” destinations for a while now — known for their customer-friendly site and features, as well as innovative approaches to customer satisfaction. So it’s not surprising to see them at the top of the list.

What might surprise you is that Netflix’ original product manager of customer experience — who’s quite passionate about retailing and user experience, and scientifically proven (!) to be great at it — is available. Interested?

Satisfying Customers

Hooked on Banking

Fish hooks - Dan Jaeger - http://sxc.hu/browse.phtml?f=view&id=327710
According to Gartner’s June 23 press release discussing their phishing report:

Approximately 77 percent of online Americans shopped online in the 12 months ended in May 2005, according to Gartner. An estimated 73 percent of respondents regularly logged on to banking accounts and 63 percent paid bills online.

Amazing stats, eh? Much higher than I’d have thought. I’ll assume that “online Americans” really means “online American adults” as I can’t imagine 73% of 10-year olds checking their banking accounts. Then again, kids are pretty up on things…

Hooked on Banking

Reading Feeds

RSS 2.0 RSS XML Feed RSS Valid Atom Feed
According to this NYT article,

Visitors to nytimes.com via R.S.S. feeds has soared from about 500,000 a month at the end of 2003, to 7.3 million last April, said Toby Usnik, the New York Times Company’s director of public relations.

Note it’s the PR director. All companies should make company news available via RSS — clearly there’s a market for it. With the next version of Windows supporting RSS and Atom natively, even the technology laggards will have reading capabilities. This popularity is one of the reasons so many firms are trying to capitalize on RSS and Atom (with ads in feeds, etc.).

It’s a shame companies like Apple and Microsoft say “RSS” when they mean “RSS and Atom” but nobody has really come together on a decent name, so one is better than two (or three, if you count Rdf). And for dawg’s sake, get rid of the ugly orange XML buttons. I think the Firefox ‘feed available’ button Feed has promise, except for the color. Maybe something like iTunes 4.9 new Podcast podcast button (but obviously not a microphone).

My name and color gripes aside (I guess I need my coffee fix), I’m surprised we haven’t seen more web analytics vendors announcing RSS features (analyzing the feeds, or making the results available via RSS), like we did when we saw everyone pile on other trends like Linux and mobile devices.

All the branding buttons — sheesh.

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Reading Feeds