If you’ve seen my About page, you know I don’t pay attention to my blog stats. I mean, I do care about visitors and referrers. I get referrer info from places like PubSub, so they show up in my RSS reader. I don’t really care about visitors as much as I care about participants. If you comment, via my blog, your blog, or email, or hit me up in person, that’s enough for me.
However — that’s not true for many bloggers. They invest a lot of themselves, and want to see a return on their investment, even it’s just the satisfaction that they are reaching an audience.
At the Search Engine Strategies conference a couple of weeks ago, I got a sneak peak at an early-stage project for tracking and reporting on blogs. Between then and now, a number of blog-tracking related projects have emerged, in one form or another. For example, there’s
- Mint from designer/developer Shaun Inman
- MeasureMap from the AJAX (“say ay-yax”) term-coiners at Adaptive Path
- BlogBeat from persons who apparently wish to remain nameless.
There are more, but you get the picture. In fact, Brad Feld lists all the blog metrics tools he’s been using, and fantasizes about a dashboard that could pull them all together.
They each have their own spin on tackling the problem. Nothing’s been announced about any of them, although that doesn’t stop the hyperbole.
A couple days ago, the person who showed me the demo at SES said they’ve expanded their vision and are continuing with development. Seems like we’re in for a new round of vertical analytics.
One thought on “What’s Next in Vertical Analytics: Blogs”
Bob, if you’ve got any ideas on what we could do to make PubSub work better for you, please let me know.
Also, it’s great to “find” you again by locating your new blog. I had no idea that you’d ended up at Yahoo! until I got mail from Phil. I hope you’re having fun over there!