Most of us live in a world where we’re focused on the Web, and we really want to optimize the investment being made – whether it be for our blog, our company, or our client. But are we too focused, and not seeing the bigger picture? Are we a slave to our tools, and not the business needs?
Read the CEO’s letter to Web Analytics, where Ron Shevlin (who’s not a CEO, but no matter) asks for a few concrete things out of his Web Analytics group. Note, he’s saying you are the experts, please enlighten us. Make sure you read the comments.
He recently followed it up with a response to a memo that “Web Analytics” (in the form of Eric T. Peterson) sent to the CEO.
Great exchange. Required reading.