Month: March 2008

Competition and Responsiveness

Bob Page3 Comments

When Apple’s Aperture arrived, it was the first tool especially aimed at photographers with extensive photo management needs. While praised for its vision, photographers were frustrated that support for new cameras took such a long time, seemingly requiring updates to Mac OS itself. In the meantime, Adobe’s Photoshop Lightroom offered quick support for new camera models, and it was one of the reasons many photographers switched over to Lightroom.

Now with the release of Mac OS X 10.5.2, and perhaps due to updates to iPhoto and Aperture, Apple is able to push new camera support much quicker than before:
Software Update

Would we be seeing this kind of turnaround on new cameras without competition from Adobe? Hard to say — but it’s clear that Apple heard the cries of its market and responded.

Competition and Responsiveness

The Behavioral Targeting Penguin

Bob PageLeave a comment

Behavioral PenguinHi kids! Today the cute and cuddly Mr. Penguin from AOL will answer all your questions on behavioral targeting! Isn’t he cute! Now you know that behavioral targeting is your friend!

Have a good day! And a tip o’the cap to the Good People at AOL who keep Mr. Penguin in anchovies in return for a little education gig he does for them.

PS oh, and did you know that Google doesn’t track you around the web? Hahahahahahaha!

PPS Seriously, why doesn’t AOL focus on the benefits of BT — like that the ads you’ll get are actually relevant? I am also concerned that they are confusing BT with tracking across an ad network. They are not the same. As it is, what I see from the storyboard is I get a TRACKING COOKIE ON MY COMPUTER followed closely by somebody thinking “I should remove that cookie”… is BT the new cookie? Is the cookie the new cookie?

The Behavioral Targeting Penguin