Dear Sprint –

Congrats on the launch of the Palm Pre. I was previously a Sprint customer and have used various Palm devices, but I stopped being a customer of both quite some time ago. Maybe the Palm Pre is an amazing device, I dunno. I hope it is.

But when I saw this ad in the newspaper, I thought — what’s the imagery trying to communicate here? Why does the Palm Pre need Apple to support it? Like the Pre needs a crutch of some kind. Is it not possible for the Pre to stand on its own?

And hey — using the product-on-white-background-with-reflection image that Apple has made so au courant? I think that’s pure marketing genius but I’m not sure.

But really, the chewed up apple is still standing, holding up the Pre. What are we supposed to be thinking here?

Respectfully,

Bob