Oops

The new Hertz web site is miles and miles better than the one it replaces. More functionality, easier to find your way around, and it even works in non-IE browsers now.

Not all the bugs are worked out, however:

Oops

Yahoo! Mindset

You know how you try to do some research on the Web, and when you type in a term on your favorite search engine, you get a ton of links related to buying stuff? Bleh.

Totally randomly, I stumbled across Yahoo! Mindset, a demo from Yahoo Research Labs. It uses machine learning applied to the problem of text classification.

Check it out:

Notice how each search term has a little colored bar that tells you if the link is considered more shopping oriented, or research oriented. And you can twiddle the slider to re-rank the results, without a page reload. Sweet.

There’s a FAQ too.

Yahoo! Mindset

Gaining Ground?

I think that Yahoo is definitely gaining ground or maybe has already surpassed Google. Consider this example: Google lists 1 other website on the entire web that links to me. Yahoo lists 422. There’s a link in the Yahoo results that points to a comment I made on another blog just a couple of days ago. Yahoo’s index seems to just be much deeper and more frequently updated.

The (not so) Daily Me

Gaining Ground?

A pile of April numbers

comScore Media Metrix released a bunch of Web-related numbers today, see
Online Consumers Catch Spring Fever In April
.

The results are looking very mature, and show that the Internet and Web are becoming mainstream in people’s lives. What I mean by that is that the big gainers seem to be around seasonal sites, e.g. Mother’s Day, baseball, and career services (for graduates).

Of particular note – they have decided to start tracking photos sites as its own category (although didn’t release any numbers this month). Also, check out the gains to wikipedia, a 40% growth in unique users over March.

Finally, I’d never seen any numbers for the various web mail services, so was surprised to see that for all the noise about Gmail, it had 3.5 million unique users in April, vs. 64 million for Yahoo and 43 million for Hotmail.

A pile of April numbers

The Business Case for Privacy

Forrester released the results of a survey in an report called What’s On Web Analytics Users’ Minds? The report mirrors a lot of the issues we see here at Yahoo! (instrumentation concerns, multiple sources of “truth”, no silver bullet for counting users) but there’s one sentence that jumped out at me – this was regarding privacy concerns:

One-third of online consumers say they’d purchase more over the Internet if they didn’t feel that their privacy was being compromised.

If ever there was a reason to get in front of the online industry’s privacy issues, it’s not the PR value — it’s the economic benefit! It’s one thing to say “we collect information about you” but it’s another to put policies and systems in place that ensure enforcement of data security and engender trust in the marketplace.

I have a feeling that the privacy breaches we’re reading about (and the ones we’re not reading about!) are going to hit fever pitch, and the subsequent government reaction will result in business burdens that at least mirror or even surpass that of Sarbanes-Oxley. Like SOX, it will mean rebuilding our systems. A whole new privacy compliance industry will emerge. I doubt we can do much about it, except to prepare for it. Meanwhile — if raising the level of trust in the marketplace will result in increased sales … why not start now?

The Business Case for Privacy