Click Me

Jeremy wonders how much anchor text matters, and opines that a company named “Click Here” would never make it to the first page of the search results.

So true. Or is it? Another common word used as anchor text is “download”:

While download.com appears at the top (which I suppose you’d want), this query may also be an indicator for the most popular downloads on the net.

Perhaps contextual or clustered search would help with these kinds of “signal vs. noise” problems.

Speaking of noise, I’ve often said that if I wanted to disappear from search results, all I’d have to do is change my first name to “Web” …

(yes, it’s Friday!)

Click Me