The Behavioral Targeting Penguin

Behavioral PenguinHi kids! Today the cute and cuddly Mr. Penguin from AOL will answer all your questions on behavioral targeting! Isn’t he cute! Now you know that behavioral targeting is your friend!

Have a good day! And a tip o’the cap to the Good People at AOL who keep Mr. Penguin in anchovies in return for a little education gig he does for them.

PS oh, and did you know that Google doesn’t track you around the web? Hahahahahahaha!

PPS Seriously, why doesn’t AOL focus on the benefits of BT — like that the ads you’ll get are actually relevant? I am also concerned that they are confusing BT with tracking across an ad network. They are not the same. As it is, what I see from the storyboard is I get a TRACKING COOKIE ON MY COMPUTER followed closely by somebody thinking “I should remove that cookie”… is BT the new cookie? Is the cookie the new cookie?

The Behavioral Targeting Penguin