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Competition and Responsiveness

March 22nd, 2008 by Bob Page

When Apple’s Aperture arrived, it was the first tool especially aimed at photographers with extensive photo management needs. While praised for its vision, photographers were frustrated that support for new cameras took such a long time, seemingly requiring updates to Mac OS itself. In the meantime, Adobe’s Photoshop Lightroom offered quick support for new camera models, and it was one of the reasons many photographers switched over to Lightroom.

Now with the release of Mac OS X 10.5.2, and perhaps due to updates to iPhoto and Aperture, Apple is able to push new camera support much quicker than before:
Software Update

Would we be seeing this kind of turnaround on new cameras without competition from Adobe? Hard to say — but it’s clear that Apple heard the cries of its market and responded.

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