Now don’t get me wrong, I think Jupiter does good stuff and I like Eric Peterson. But when I keep reading things like Jupiter made the first splash about cookie deletion and even Eric saying that others are validating his findings, I just scratch my head.
At Y! we’ve been discussing this issue for a long time. Not because we’re super-insightful, but because back in the spring of 2004 (almost a year ahead of the Jupiter study), there was a study done by newspaper research firm Belden Associates that says .. wait for it … some 40 percent of users clear their cookies at least once a month.
Does it matter? Not really. Just that it’s not new news at all, so I’m baffled by the recent storm of discussion. Kudos to Jupiter for bringing it to the attention of the wider industry, because obviously it wasn’t well-known previously.