This is old news, but hasn’t been announced anywhere, so …
Yahoo! has joined the Web Analytics Association as a Founding Corporate Member.
If you look at the bottom of the WAA home page you’ll see logos from the other founding corporate members. Except for Yahoo, they are all vendors of web analytics software. So why is Yahoo! there?
You may have noticed that Yahoo! has made a major commitment to the Web. But it’s also made a major commitment to the data that powers engaged users and interactive marketing. Appointing a Chief Data Officer is one sign of that. Another is being involved in Web-related standards bodies, whether it be helping standardize display ad dimensions, how to accurately collect information, construction of privacy policies, reduction of email spam, etc. The WAA certainly embodies the ideals of community, standards and best practices, so it makes sense for Yahoo to be involved and to support the WAA at this significant level.