Advertising Week is, well, just what it sounds like. A week of the ad industry celebrating itself. Among the highlights, the “Procession of the Great Icons”, where you can get a glimpse of Mr. Clean, Smokey Bear, Cap’n Crunch, McGruff the Crime Dog and dozens of other advertising icons strutting through Times Square and up Madison Avenue.
Also (drumroll please) the award ceremony for the winners of this year’s brand icons. Last year, the winners were M&M’s brand characters, the AFLAC Duck, Mr. Peanut, the Pillsbury Doughboy and Tony the Tiger. Who might it be this year? Coffee addicts are hoping for an upset by Juan Valdez, maybe riding on Charlie the Tuna. Or will the Doublemint Twins ride off with Snap, Crackle & Pop?
Notably absent, I would think, would be the makeover edition icons. Yes, Twinkie is absent, but LL Koolaid may grab the young urban vote, especially doing his “fat guy in a little coat” routine.
Oh and lest you think that only icons were winners, Advertising Week will also announce this year’s slogan hall of fame winners.
What’s your favorite advertising icon? Slogan? Cast your vote! and check out the previous year’s winners.