According to the Nielsen//NetRatings MegaView Online Retail report (that’s a mouthful), here are the top 10 online retailers by June conversion rates:
|Barnes & Noble||11.1%|
|Crate and Barrel||11.0%|
These seem low to me. After all, people are going to these sites to buy things, right? They might be doing some comparison shopping, but I doubt that’s the bulk of the visitors. So over 80% of the visitors, who don’t have many reasons for visiting the site in the first place, are leaving without buying anything.