Eric offers the advice
Don’t expect something for nothing.
What are surfers willing to do to get personalized content?
In May, ChoiceStream did an email survey of 923 U.S. online adults, and found that consumers want personalized content, but they are wary of using methods like click tracking to inform the personalization. Not only that, but they are less willing to provide information or allow tracking than they were a year ago:
Not too encouraging. And if 68% of visitors are opposed to using click and purchase tracking in order to provide what many people actually want — personalization — is it any wonder that they don’t see the value in cookies?