I’m hearing it all over. There’s a new day on the horizon, a day when we in the web world recognize that none of this is really an exact science anyway, so why pretend?
Enough with the weighted regressions and Taguchi Methods already. It’s time to take the anal out of analysis. Instead of Web Analytics, I propose Web Casualytics. Or Fuzzylytics maybe. Or Estimytics.
Now excuse me while I go register some domain names.