Dear Sprint –
Congrats on the launch of the Palm Pre. I was previously a Sprint customer and have used various Palm devices, but I stopped being a customer of both quite some time ago. Maybe the Palm Pre is an amazing device, I dunno. I hope it is.
But when I saw this ad in the newspaper, I thought — what’s the imagery trying to communicate here? Why does the Palm Pre need Apple to support it? Like the Pre needs a crutch of some kind. Is it not possible for the Pre to stand on its own?
And hey — using the product-on-white-background-with-reflection image that Apple has made so au courant? I think that’s pure marketing genius but I’m not sure.
But really, the chewed up apple is still standing, holding up the Pre. What are we supposed to be thinking here?