According to this NYT article,
Visitors to nytimes.com via R.S.S. feeds has soared from about 500,000 a month at the end of 2003, to 7.3 million last April, said Toby Usnik, the New York Times Company’s director of public relations.
Note it’s the PR director. All companies should make company news available via — clearly there’s a market for it. With the next version of Windows supporting RSS and Atom natively, even the technology laggards will have reading capabilities. This popularity is one of the reasons so many firms are trying to capitalize on RSS and Atom (with ads in feeds, etc.).
It’s a shame companies like Apple and Microsoft say “RSS” when they mean “RSS and Atom” but nobody has really come together on a decent name, so one is better than two (or three, if you count ). And for dawg’s sake, get rid of the ugly orange buttons. I think the Firefox ‘feed available’ button has promise, except for the color. Maybe something like iTunes 4.9 new podcast button (but obviously not a microphone).
My name and color gripes aside (I guess I need my coffee fix), I’m surprised we haven’t seen more web analytics vendors announcing RSS features (analyzing the feeds, or making the results available via RSS), like we did when we saw everyone pile on other trends like Linux and mobile devices.
All the branding buttons — sheesh.
OK, I admit it. I’ve never understood how Yahoo! Buzz works. I’ve just decided it’s one of those things I’m not supposed to understand, like financial accounting. I think my math skills should transfer, but they don’t. Maybe Swaroop C H can explain it to me (Buzz, not accounting).
Given that, Buzz did something with blogs. I think. So “Fark” gets the top spot on Y! Search, but it’s only #5 on Technorati?
I’m sure there’s something cool and insightful I can glean from this. Maybe about the different demographic profiles of Yahoo! Search and Technorati users. I’ll think of it, I swear.
friend: I discovered your blog. You haven't posted in a while.
bob: I know, I've been really busy at work.
friend: But I thought your blog was about work?
Seen yesterday in a San Jose parking lot:
I’m way behind in blogging due to a disastrous week – connectivity-wise that is.
I did see that while I was out of the office, Yahoo posted blogging guidelines internally (Jeremy posted them also.) I’d heard that there was a team working on guidelines. Now that they are published, I don’t see anything surprising or non-obvious, which I suppose is a good thing.
If you have a blog, you may already know about FeedBurner, a “feed enhancement service.” I don’t serve my feeds from FeedBurner, but lots of people do.
They’ve always provided some free statistics, and recently enhanced the free stats with ad summary performance and circulation trend charting. But they now have a premium service called Total Stats Pro that adds referrer reporting, detailed item and ad stats, including who’s syndicating your feed. Pricing is pretty cheap.