Over at Coffee, Sun & Analytics, Xavier has a couple posts on session length. Some good thoughts there, but I was surprised at the statement
Session length = number of pages users viewed during their session on the site.
Call me old school, but I thought session length was the amount of time a user spent.
I can’t find any definitive phrase for what Xavier is talking about. At Accrue we called it Session Depth or Visit Depth (we said a session was user-centric: a user may visit many sites during a session). At Yahoo there’s no new term, it’s just “pageviews per session.”
Argh. Here we have two people with a lot of experience in web analytics and we’re not even speaking the same language. What a mess!