According to the Nielsen//NetRatings MegaView Online Retail report (that’s a mouthful), here are the top 10 online retailers by June conversion rates:
1-800-Flowers | 19.4% |
Lands’ End | 18.4% |
Victoria’s Secret | 14.5% |
L.L. Bean | 14.1% |
QVC | 13.7% |
eBay | 13.6% |
Amazon | 12.2% |
Proflowers | 11.9% |
Barnes & Noble | 11.1% |
Crate and Barrel | 11.0% |
These seem low to me. After all, people are going to these sites to buy things, right? They might be doing some comparison shopping, but I doubt that’s the bulk of the visitors. So over 80% of the visitors, who don’t have many reasons for visiting the site in the first place, are leaving without buying anything.
Maybe they’re looking for this week’s specials? Browsing the latest offerings? Reading the site’s privacy policy? The analysis here would be useful.