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Entries Tagged as 'Analytics'

On conversion rates

September 10th, 2005 1 Comment

According to the Nielsen//NetRatings MegaView Online Retail report (that’s a mouthful), here are the top 10 online retailers by June conversion rates:

1-800-Flowers
19.4%

Lands’ End
18.4%

Victoria’s Secret
14.5%

L.L. Bean
14.1%

QVC
13.7%

eBay
13.6%

Amazon
12.2%

Proflowers
11.9%

Barnes & Noble
11.1%

Crate and Barrel
11.0%

These seem low to me. After all, people are going to these sites to buy things, right? They might be doing some comparison shopping, but [...]

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Hacking Web Measurements

August 30th, 2005 No Comments

Yesterday a couple of packages arrived in the mail from O’Reilly. Each one had a copy of Web Site Measurement Hacks. When author Eric Peterson asked me if I’d be willing to write up a hack on using network sniffing, I said sure! At least I can contribute something I know a little [...]

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What’s Next in Vertical Analytics: Blogs

August 25th, 2005 1 Comment

If you’ve seen my About page, you know I don’t pay attention to my blog stats. I mean, I do care about visitors and referrers. I get referrer info from places like PubSub, so they show up in my RSS reader. I don’t really care about visitors as much as I care about participants. [...]

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Interview with the Cookie Monster

August 24th, 2005 No Comments

DMNews has an interview today with Jupiter analyst Eric Peterson. Worth a read.

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What I Did on my Blog Vacation

August 23rd, 2005 1 Comment

Well, I see that after a long slumber, A List Apart is back, with a new look and a new outlook. So I’m back too.
I updated to the latest version of WordPress, and changed the look of the blog. That default was ready for a change. There are dozens of things about the new look [...]

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Y! and WAA

July 27th, 2005 No Comments

This is old news, but hasn’t been announced anywhere, so …
Yahoo! has joined the Web Analytics Association as a Founding Corporate Member.
If you look at the bottom of the WAA home page you’ll see logos from the other founding corporate members. Except for Yahoo, they are all vendors of web analytics software. So [...]

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Fireclick’s Index

July 26th, 2005 No Comments

In an era when web analytics ASPs are looking for any advantage, positioning yourself as a domain expert by publishing syndicated research data - and perhaps even charging for it - looks like a safe side business.
To that end, Fireclick announced that they’re providing a site for free distribution of a number of metrics. [...]

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Who Are You?

July 22nd, 2005 No Comments

I was recently told
I looked at your ‘about’ page. it’s more about what you do than who you are.
Fair enough, and a good observation. But how does one define who one is? I’m thinking specifically about web analytics and user tracking. We want to provide compelling content (or products, services, etc) that engage users. The [...]

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Usama Fayyad Named a 2005 AAAI Fellow

July 21st, 2005 No Comments

Today Yahoo! announced that Usama Fayyad, he Of Many Titles (Ph.D., SVP, Chief Data Officer, head of Yahoo Research Labs…) has been named a Fellow of the American Association for Artificial Intelligence.
I was in a project review meeting with him yesterday and he was right on top of things: asking detailed questions and referencing algorithms, [...]

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Focus is Local

July 20th, 2005 No Comments

I’ve been reading lots of stories about Yahoo! vs. Google. No doubt the Clash of the Titans saga makes for good copy, and yes, of course there are folks within Yahoo who are fixated on Google.
But as yesterday’s earnings results show, Yahoo! is a lot more than search. I don’t sit in on other [...]

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Omniture Scores $40 Million

July 12th, 2005 No Comments

The Salt Lake Trib has the story.
A $40M investment, led by Bank of America Venture Partners. Hummer Winblad came in again. Valuation at least $200M post. They needed the cash .. number of employees tripled in the last 12 months and they intend to hit 600 in the next 12. If I assume [...]

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New Blog (and Book) on KPIs

July 10th, 2005 No Comments

It’s been said everyone has at least one book in them.
The irrepressible Eric Peterson, he of the self-published book as well as a (soon-to-be) published by O’Reilly book, has decided he needs to write another. In the spirit of information wanting to be free (and perhaps getting some early arrows that will sharpen the [...]

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Direct and Indirect

July 8th, 2005 No Comments

Wi-Fi Planet, part of the Jupiter Media keiretsu, reports on a Jupiter Research study that claims municipal Wi-Fi (wireless) costs about US$150,000 per square mile over 5 years, and wouldn’t break even even if it charged users $25/month.
But .. not everything gets built to make money. Freeways are an example. They are considered enabling infrastructure. [...]

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In The Dark

July 8th, 2005 No Comments

Harte-Hanks surveyed 1,000 companies and found that 71% of them want to monitor their web site for problems, but only 34% do. Also, 71% want tools to find the root of problem, but only 21% have them.
The survey was commissioned by Symphoniq, a provider of monitoring tools, who additionally note that more than 3/4 of [...]

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If You Can’t Trust Your Employees…

July 7th, 2005 No Comments

…get new ones!
Compliance Pipeline reports on a new Forrester survey:
A whopping 63% of large companies employ or plan to hire people to read or audit sent e-mail — that figure is 70% among the largest companies.
This is just offensive. Check out The GNU Privacy Guard.

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