New Web Analytics Blogs To Watch

Two new blogs today…

 Images Sitedesign Jimsterne Left

eMetrics from Jim Sterne, who probably needs no introduction, and


William Garrison
metricbox from William Garrison, a Senior Professional Services Engineer (I assume from WebTrends)

Welcome to the discussion, Jim and William!

(As always, when I find new blogs that seem to touch on web analytics, I tag them with the wablogger keyword on del.icio.us. Social bookmarking, baby! Sure beats keeping a blogroll up to date.)

New Web Analytics Blogs To Watch

New WebTrends CEO

Congrats to WebTrends who announced their new CEO today. Dan Stickel is no stranger to the Internet, having done executive stints at Google and AltaVista.

The press release quotes Dan: “The web analytics market is forecast for nearly 20% growth in 2008, and the growth in enterprise marketing software is even greater.” Looks like the gauntlet has been thrown — this looks like a CEO challenge to WebTrends to do better than 20% growth this year.

It’s great to see such a venerable player getting past the cloud of uncertainty. I don’t know anything about WebTrends’ plans, but given Dan’s recent past at Google, expect to see an emphasis on partners.

New WebTrends CEO

Coremetrics gets another $60M

Coremetrics logoIn case you missed it — Coremetrics announced today that they just landed another $60M in financing.

(How things have changed: when Accrue did its IPO nine years ago, we raised something like $39M. It just goes to show that there’s a lot of money available outside the public markets.)

Good for Coremetrics that their investors see enough demand to hand over such a large sum. It certainly bucks the conventional wisdom that Coremetrics was slowly withering away — it should put new life into their deals and a new swagger in their walk. Reading the press release, I can imagine the message to investors: we are not constrained by the market, the competition, or our technology: we need more feet on the street.

Coremetrics gets another $60M

The Behavioral Targeting Penguin

Behavioral PenguinHi kids! Today the cute and cuddly Mr. Penguin from AOL will answer all your questions on behavioral targeting! Isn’t he cute! Now you know that behavioral targeting is your friend!

Have a good day! And a tip o’the cap to the Good People at AOL who keep Mr. Penguin in anchovies in return for a little education gig he does for them.

PS oh, and did you know that Google doesn’t track you around the web? Hahahahahahaha!

PPS Seriously, why doesn’t AOL focus on the benefits of BT — like that the ads you’ll get are actually relevant? I am also concerned that they are confusing BT with tracking across an ad network. They are not the same. As it is, what I see from the storyboard is I get a TRACKING COOKIE ON MY COMPUTER followed closely by somebody thinking “I should remove that cookie”… is BT the new cookie? Is the cookie the new cookie?

The Behavioral Targeting Penguin

Tracking Web Analytics Blogs

I’ve fallen off the blog trail again (when life gets too crazy, I stop posting *and* stop reading) so missed the little dust-up over who’s got the name-your-superlative web analytics blog.

When I re-energized this site, I started putting a blogroll up, but quickly decided that was not scalable. Instead, I decided to use del.ico.us with the tag wablogger … and I used a very loose definition of “web analytics”.

It seems better to have a set of social bookmarks rather than trying to maintain one’s own. If you agree, please consider contributing … I encourage you to sign up for del.icio.us (they have a great Firefox extension that makes getting started insanely easy) and start tagging web analytics blogs with ‘wablogger’.

Tracking Web Analytics Blogs