I’ve fallen off the blog trail again (when life gets too crazy, I stop posting *and* stop reading) so missed the little dust-up over who’s got the name-your-superlative web analytics blog. When I re-energized this site, I started putting a blogroll up, but quickly decided that was not scalable. Instead, I decided to use del.ico.us [...]
Entries Tagged as 'Analytics'
FeedBurner to Google
May 23rd, 2007 No Comments
Like many bloggers, I use FeedBurner to distribute my RSS feed. They provide well-formed feeds, predictable performance, and a small amount of reporting so I can see how many RSS readers I have and what articles they click on. You might recall that FeedBurner acquired BlogBeat some time back, but I don’t think they actually [...]
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Where Web Analytics Fits
May 16th, 2007 1 Comment
Most of us live in a world where we’re focused on the Web, and we really want to optimize the investment being made – whether it be for our blog, our company, or our client. But are we too focused, and not seeing the bigger picture? Are we a slave to our tools, and not [...]
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Notes on Emetrics Summit San Francisco 2007
May 15th, 2007 7 Comments
Another Emetrics has come and gone. Many of the Summit’s highlights have been presented in other blogs, but I did want to point out a few personal observations: Big News and Rumors: Eric Peterson strikes out on his own, a new Google Analytics, and WebSideStory changes its name to Visual Sciences. But the biggest question [...]
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Your Web Analytics Software Is Junk
May 13th, 2007 2 Comments
Scoble asks What Will Steve Jobs Kill Next? It’s a good list, if not misleading (the iPhone will have a keyboard equivalent, for instance) but shows how designers should be ruthless in challenging assumptions, and cutting out what isn’t necessary. Think about web analytics software. We’re overwhelmed by silly reports, useless visualizations, and bizarre multidimensional [...]
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Lars Johannson: Some Good Interviews
May 3rd, 2007 No Comments
Lars Johansson, the Swedish coordinator for the WAA, has a web site and blog. One interesting thing he does is ask questions of different people who are involved in the Web Analytics field, and publish the conversation on the site. Today, Lars posted a batch of new interviews, including Phil Kemelor regarding industry differences across [...]
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Web Analytics Ethics
April 26th, 2007 No Comments
Two years ago, sitting in the airplane after attending Emetrics 05 Santa Barbara (and having to leave early), I penned a letter to organizer Jim Sterne, asking him if he’d bring up some issues around web data privacy at the first Web Analytics Association general meeting. Turns out he didn’t get my email until after [...]
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Cookies Misleading; News at 11
April 16th, 2007 No Comments
*Yawn* I’ll get excited about these “people delete cookies” stories when somebody comes up with a better method to track ANONYMOUS visitors. Heck, I’ll even get excited if WA vendors come up with “cookie deletion metrics calculators” that automatically measure and compensate the reported numbers. (Don’t get me started on panels.) True, from an advertising [...]
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Mainstreaming Web Analytics
April 12th, 2007 1 Comment
Once Upon A Time, I left the web analytics field for a brief respite. While I was away, a new competitor emerged, and everyone was talking about them, and I had to go figure out what made them so special. Once Upon A Year Ago (or so), I stopped reading web analytics blogs. Now I [...]
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